[Event Reminder] How AI is Reshaping PR for Associations

Join Angus Hay & Peter Ibbetson this Thursday, November 27, to discover practical strategies to stay visible and impactful in an AI-first world.

Author

Francisco Opazo
November 25, 2025

Hi ,

Just a quick reminder — our next Executive Roundtable is coming up soon!

PR for Associations in an AI-First World

Date: Thursday, November 27
Time: 3:00 – 4:00 PM GMT
Guests: Angus Hay & Peter Ibbetson, Managing Directors at Journolink

In this session, Angus and Peter will explore how AI is reshaping PR and what associations can do to stay visible, relevant, and impactful. You’ll walk away with practical strategies and insights to apply right away.

You’ll learn:
✔️ The top PR challenges associations face in 2025
✔️ How AI is transforming media outreach and storytelling
✔️ A simple framework for running PR in an AI-first landscape
✔️ What to stop doing — and what to start doing now

Seats are limited, so register now to secure your spot!

Meet the speakers:

Angus Hay is a multi‑awarded growth and strategy specialist with over 18 years of experience founding, scaling and transforming businesses. As the Managing Director of JournoLink, he helps businesses to amplify their stories through smart, scalable PR. Today, he brings that entrepreneurial mindset and his passion for AI‑powered communications to the webinar “PR for Associations in an AI‑First World.”

Peter Ibbetson has a long history both in financial services where he found himself fronting the media for NatWest RBS in the financial crisis. As well as having plenty of ‘war stories’ he has perfected the art of managing the media in interviews. He launched JournoLink in 2012 as a disruptor tech platform to enable small and growth businesses to engage with the media, but without the cost of an agency. The predominantly AI driven platform takes PR into the 21st century.

Looking forward to seeing you there,

Francisco Opazo
VP, Community Strategy & Growth
www.membershipworld.com