[Event Invite] PR for Associations in an AI-First World

Join our Executive Roundtable with Angus Hay and Peter Ibbetson to explore how Public Relations is evolving in an AI-first world and what associations can do to stay visible and impactful.

Author

Francisco Opazo
November 18, 2025

Hi ,

Public Relations is changing fast — and associations that rely on traditional approaches are already feeling the gap. With AI reshaping media, storytelling, and visibility, the question now is: how do you adapt your PR strategy to stay relevant and impactful?

Join us for our next Executive Roundtable:

PR for Associations in an AI-First World

Date: Wednesday, November 27
Time: 3:00 – 4:00 PM GMT
Guests: Angus Hay & Peter Ibbetson, Managing Directors at Journolink

In this session, Angus and Peter will break down what AI means for PR today and share practical steps associations can take to strengthen their media presence and messaging.

You’ll walk away with:
✔️ The top PR challenges associations face in 2025
✔️ How AI is transforming media outreach and storytelling
✔️ A simple framework for running PR in an AI-first landscape
✔️ What to stop doing — and what to start doing now

Join us live, bring your questions, and leave with strategies you can apply right away.

Meet the speakers:

Angus Hay is a multi‑awarded growth and strategy specialist with over 18 years of experience founding, scaling and transforming businesses. As the Managing Director of JournoLink, he helps businesses to amplify their stories through smart, scalable PR. Today, he brings that entrepreneurial mindset and his passion for AI‑powered communications to the webinar “PR for Associations in an AI‑First World.”

Peter Ibbetson has a long history both in financial services where he found himself fronting the media for NatWest RBS in the financial crisis. As well as having plenty of ‘war stories’ he has perfected the art of managing the media in interviews. He launched JournoLink in 2012 as a disruptor tech platform to enable small and growth businesses to engage with the media, but without the cost of an agency. The predominantly AI driven platform takes PR into the 21st century.

Upcoming at Membership World

Here’s what’s next on the calendar:

  • December 11, 4:00 – 5:00 PM GMT
    Membership World Christmas Quiz. Join the community to register.

  • January 21, 2:00 – 3:00 PM GMT
    Rethinking the ROI of Learning: The True Cost of Strategic vs. Budget Decision-Making with Sasha El-Halwani. Register here.

Looking forward to seeing you at one of our upcoming sessions,

Francisco Opazo
VP, Community Strategy & Growth
www.membershipworld.com